PARTNER ONBOARDING FORM

1. Company Basics

Company / Brand Name (as it should appear publicly)

Short Name or Nickname (if different)

Primary Contact First Name

Primary Contact Last Name

Contact Phone

Contact Email

Company Website

Address

Street Address

City

State

Country

Postal Code

Industry Category

Construction, Automotive, Food & Beverage, Tech, Local Retail, etc.

2. Announcer + PA Read

How should your company name be pronounced?

(Phonetic spelling encouraged)

Preferred announcer read (1–2 sentences)

_Example: “Tonight’s heat race is brought to you by __, proudly serving Richland County since 1998.”

Any words or phrases announcers should NOT say?

Is your company locally owned / veteran owned / family owned?

3. Logo & Brand Assets

Upload your primary logo (SVG, EPS, or high-res PNG preferred)

PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF ( max 100mb Files )

Upload alternate logos (light/dark versions if available)

PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF

Brand colors (HEX codes if known)

Brand font(s) (optional)

Brand guidelines PDF (if you have one)

PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF

Any logos we should avoid using?

4. On-Track Visibility & Physical Assets

What physical assets are included in your partnership?

Backstretch Billboard

Fence signage

Wall signage

Victory Lane Banner

Start/Finish naming

Turn Naming

Infield Placement

PA Mentions

Jumbotron Signage

Any other assets?

Are you providing your own banner/signage?

Delivery method & deadline for physical assets

5. Social & Digital Activation

Instagram handle

Facebook page

TikTok

Youtube Channel

Preferred handle/channel to tag (if different)

Hashtags you want used

Any hashtags you want avoided

Are you okay with us boosting or running paid ads featuring your brand?

6. Content Preferences

What type of content matters most to you?

Anything we should highlight?

(Sales, grand openings, promos, hiring, giveaways)

Any content restrictions or sensitivities?

7. Activation Opportunities

Would you like to activate on-site?

Vendor Booth

Product Sampling

Display Vehicle

Customer Giveaways

Interested in driver partnerships or car placements?

VIP or hospitality opportunities?

Individual/Season Ticket Holder(s)

Provide quantity, primary name, email & phone number

8. Legal & Permissions

Do we have permission to use your logo, brand name, and likeness in marketing, social media, and broadcast content?

Yes

No

Any restrictions on usage?

Preferred approval process (if any)?

Text, email, person, etc.

9. Final Notes

Anything else we should know to make this partnership successful?